Layout C — "See your whole downline"

C1 · hero — centered, short, then the screen

for agency owners, uplines, and IMO owners

[Hero headline — the whole downline, one screen]

[Hero subhead — you stop finding out at month end.]

Book a demo [reassurance line]

HERO NOTE — Shortest hero of the three: the screen below carries the argument.

C2 · the product, full width — carries the whole argument

HERO PRODUCT SHOT — the largest single element on the page · 16:10 The owner-level view: agents down the left, where each one's deals sit across the top, what needs the owner's attention highlighted. does this view exist? confirm with Chris or Mario This is the load-bearing risk in Layout C. Everything else on this page works; the hero shot is a promise we may not be able to make yet. If it does not exist, C either waits or becomes a roadmap page — and a roadmap page is a weak ad landing page.

ALTERNATE HERE? If the downline view is not real, the strongest substitute is the Peach Quote carrier-match screen, which is live — but then C stops being an owner-visibility page and starts being an agent-tool page, which is what the existing site already does. Worth Tyler knowing that before he picks.

C3 · where deals stall — three columns

01 · what you can finally see

[Headline — three places a deal dies quietly]

STALL 1

[small icon or micro-screenshot]

[e.g. quoted, never applied]

[1–2 lines — what the owner sees and what he does about it]

STALL 2

[small icon or micro-screenshot]

[e.g. applied to the wrong carrier]

[1–2 lines]

STALL 3

[small icon or micro-screenshot]

[e.g. new agent stopped calling]

[1–2 lines]

C4 · the system — live today vs roadmap

02 · what runs now, what is next

[Headline — Peach Quote is live; the rest is next]

Live today

Peach Quote

[1 line — quoting and underwriting guidance]

Roadmap

Historical call review

[1 line]

Roadmap

Coaching

[1 line]

Roadmap

Recycled leads

[1 line]

Roadmap

Automated follow-up

[1 line]

C5 · product detail — the carrier read

03 · on the call today

[Headline — what your newest agent sees on the call]

[Supporting text — which carrier guides appear to fit the client's answers, side by side, before the application goes out.]

COMPLIANCE LINE — required. The carrier reviews the completed application and decides. Peach Pilot does not underwrite.

PRODUCT SHOT SLOT · Peach Quote carrier-match result [age/DOB · state · tobacco · face amount → up to 3 carriers side by side]

REAL CARRIER LOGOS

C6 · you keep the override

DIAGRAM SLOT · image LEFT, text right The management line moves off the owner's desk; the override does not move.

04 · what does not change

[Headline — the management moves, the override stays]

[Supporting text — same promise as A4, arriving late here as reassurance rather than as the pitch. The owner has already been shown the product, so this answers "what does this cost me structurally?"]

The point that matters

[The override point — one sentence, stated plainly]

THE OVERRIDE POINT — the sentence that matters most to an IMO owner. It needs its own emphasis, not a bullet.

C7 · what we measure

05 · what we watch

[Headline — we watch what you already watch]

MEASURE 1

Ramp

[1–2 lines — time to first policy]

MEASURE 2

Call quality

[1–2 lines — objection handling, chargeback-prone behavior]

MEASURE 3

Retention

[1–2 lines — still writing in year two]

C8 · trust

06 · trust

[Headline — built for the trust this business runs on]

CLAIM 1 — SOC 2 readiness in progress. Readiness, never certification.

CLAIM 2 — security controls reviewed with your team under NDA. Links to /security.

DATA-HANDLING NOTE — C shows more client-level data on screen than A or B, so any screenshot used here needs synthetic data only. No real client names, DOBs, or health answers, ever, even blurred.

C9 · closing CTA (pilot ask)

[Closing CTA headline — the pilot ask]

[Five to ten agents, the smallest reversible slice, and you keep the rest.]

Book a demo

[reassurance under the button — one dated next step, no signature on terms today] NOTE — C has no three-step "how it starts" band. The steps are folded into this closing block instead, which makes C the shortest of the three. Tyler: too thin, or better? CLOSING HEADLINE GUIDANCE — Pick the cohort. Agree the measures. Set the date.