Layout A — "You ran out of desk"

A1 · hero — the desk problem

who this is for — agency owners scaling a downline

[Hero headline — the desk problem]

Names the bottleneck as the owner's own hours, not a missing tool. Deck line: "You did not run out of agents. You ran out of desk."

[Every agent you contract eventually needs an hour at your desk. At forty agents there is a line, and the newest agent waits the longest. That wait is where new agents quit.]

Book a demo [reassurance line — e.g. 30 minutes, no commitment]

TRUST STRIP (optional here): 1 line — SOC 2 readiness in progress, security detail under NDA. Tyler: does this belong up here, or only in A8?

HERO VISUAL SLOT · 4:5 portrait The line at the desk, made visible. Options: the queue illustration from deck slide 01, or a product shot of the owner's downline view. Not decided at this stage — flagged for Stage 2 (design).

A2 · your three numbers — interactive fill-in

01 · your numbers

[Section headline — the three numbers that set your ceiling]

[The owner fills these in himself; we supply no figures.]

INPUT 1

[Agents contracted in the last 12 months]

[number entry field]

INPUT 2

[Agents still writing this month]

[number entry field]

INPUT 3

[Hours a week you personally spend closing the gap]

[number entry field]

OPEN QUESTION FOR TYLER — on the deck this is a slide the owner talks through with you. On a landing page nobody fills in a form before they trust you. Three ways to go: (a) keep it interactive, results shown instantly, no email gate (b) make it static — just names the three numbers, no inputs (c) cut it and let the demo cover it Structure below assumes (a). Supporting-line guidance: Deck slide 02 is explicit: "You fill these in. We do not."

A3 · the arithmetic — hours track recruiting

02 · your arithmetic

[Headline — your hours scale with your recruiting]

[The third number rides the first one up, until someone other than you carries it.]

COPY GUIDANCE — headline line to use: "Those hours do not shrink when you recruit. They scale." Body lands on the word "ceiling" so A4 can break it.

CHART SLOT · your hours plotted against your recruiting, up to your ceiling axis values need a real source Illustrative shape only — no invented figures on a public page.

A4 · what Peach Pilot is — the second desk

DIAGRAM SLOT · image left, text right The line moves to the second desk; you keep the one that closes. Deck slide 04 has this drawn already.

03 · what Peach Pilot is

[Headline — management off your desk; the override stays yours]

[A downline onboarding, training, coaching, and performance-management layer. Your agents get a second desk to line up at, and you keep the one that closes.]

The point that matters

[You keep the override.]

THE OVERRIDE POINT — this is the sentence that matters most to an IMO owner and it needs its own emphasis, not a bullet. Placement TBD: here, or its own band? Headline line to use: "We take the management work off your desk. You keep the override."

A5 · the system — live today vs roadmap

04 · from call to next action

[Headline — Peach Quote is live; the rest is coming]

[Maturity is stated plainly; we do not imply a shipped date for roadmap modules.]

Live today

Peach Quote

[1 line — quoting and underwriting guidance]

Roadmap

Historical call review

[1 line — review and score past calls]

Roadmap

Coaching

[1 line — focus coaching with call scores]

Roadmap

Recycled leads

[1 line — route older opportunities by call score]

Roadmap

Automated follow-up

[1 line — to-dos created automatically]

NOTE — the deck's longer-term "replace the CRM" line is deliberately left off this page. It is a vision statement and reads as overreach in an ad funnel. Tyler's call whether it comes back. Headline guidance: the rest builds toward less work on your desk.

A6 · product proof — the carrier read

05 · on the call today

[Headline — the carrier read, without the 20 years]

[The quoting step puts that same read in front of the new agent before the application goes out. It shows which carrier guides appear to fit the client's answers.]

COMPLIANCE LINE — required, not optional. The carrier reviews the completed application and decides. Peach Pilot does not underwrite. Wording must match /disclaimers (still awaiting Mario/legal review). Headline line to use: "A 20-year agent knows which carriers will look at this case. A 90-day agent finds out the hard way."

PRODUCT SHOT SLOT · Peach Quote carrier-match result Real screen recording exists in repo — held back at this stage so the review stays on structure. [inputs shown: age/DOB · state · tobacco · face amount → up to 3 carriers side by side]

REAL CARRIER LOGOS — the only real imagery on the page at this stage

[supporting line under logos — e.g. whole life final expense, 16 quotable carriers] carrier count needs confirming against carriers-active.md

A7 · what we measure — ramp, call quality, retention

06 · what we watch

[Headline — we watch what you already watch]

MEASURE 1

Ramp

[1–2 lines — how fast a new agent reaches their first policy]

MEASURE 2

Call quality

[1–2 lines — objection handling and chargeback-prone behavior]

MEASURE 3

Retention

[1–2 lines — who is still writing in year two]

A8 · trust

07 · trust

[Headline — built for the trust this business runs on]

CLAIM 1 — SOC 2 readiness in progress. Stated as readiness, never as certification.

CLAIM 2 — detailed security controls reviewed with your team under NDA. Links to /security.

NO CUSTOMER LOGOS OR TESTIMONIALS AT THIS STAGE. Safe Life is the named customer internally; using them publicly needs their written okay. If that lands, this is where a quote goes.

A9 · how it starts + closing CTA (pilot ask)

08 · how this starts

[Headline — start with a small, reversible slice]

STEP 1

Pick five to ten agents

[1 line — the smallest reversible slice]

STEP 2

Agree the measures

[1 line — what we watch together]

STEP 3

Set a dated check-in

[1 line — look at it, then you decide]

[Closing CTA headline — the pilot ask]

Book a demo

[reassurance under the button — one dated next step, no signature on terms today] NOTE — per your call: primary CTA is Book a demo throughout; the closing section carries the deck's cohort framing so the ask reads as low-risk rather than as a second, competing action. Closing headline lines to use: "Pick the cohort. Agree the measures. Set the date." Section headline line to use: "You do not move your whole book the day you sign a new carrier. Neither do we."