Layout B — "One in ten make it"

B1 · hero — the washout cost you absorb

for agency owners and IMO owners

[Hero headline — the washout you pay for]

Vision-doc line: "One in ten agents make it." The twist for this audience — the nine who don't were your contracts, your onboarding hours, and your lead spend.

[Hero subhead — names the cost the owner already absorbs and has stopped counting, then promises the page is about changing that number rather than recruiting harder.]

Book a demo [reassurance line]

HERO VISUAL SLOT · 4:5 portrait The funnel: 10 licensed in, 1 still producing at year two. the 1-in-10 figure needs a cited source before it goes public It is sourced internally in peachos strategy/synthesis.md — but a public page needs a citable third party, not our own doc.

B2 · cost of a washout — stat band

01 · what a washout costs you

[Headline — the number you already pay and never invoice]

[00]

[Agents licensed per producer retained]

needs source

[$00k]

[Onboarding + lead spend per washout]

needs source

[00 hrs]

[Owner hours per agent before first policy]

needs source

THE RISK IN THIS LAYOUT, STATED PLAINLY — B leans hardest on figures, and we do not have public, citable numbers for any of the three above. Two honest ways forward: (a) get sourced third-party figures before this page goes live (b) drop the numbers and make the band qualitative Either is fine. Inventing them is not. If Tyler picks B, this is the first thing to resolve.

B3 · why they wash out — the stack nobody chose

02 · why it happens

[Headline — they quit because of what they were handed]

[A CRM. A dialer. A quoting engine. A separate portal for every carrier, each with underwriting rules no person can hold in their head. A spreadsheet holding it together.]

The point that matters

[A 90-day agent cannot know what a 20-year agent knows.]

HEADLINE GUIDANCE — full line: "They did not quit because they were lazy. They quit because of what they were handed." THE PIVOT SENTENCE — no amount of training fixes that gap in 90 days. Sets up B4.

DIAGRAM SLOT · the disconnected stack Six or seven disconnected tool boxes, no lines between them. [named examples from peachos: CRM · dialer · quoting engine · per-carrier portals · spreadsheet]

B4 · what changes — ramp, call quality, retention

03 · what changes

[Headline — three things move, the three you already watch]

[Supporting line — ties each measure back to the washout number in B2, so this reads as the answer to that section rather than a feature list.]

MEASURE 1

Ramp

[1–2 lines — how fast a new agent reaches their first policy. This is the one that decides whether they stay.]

MEASURE 2

Call quality

[1–2 lines — objection handling and chargeback-prone behavior on the call]

MEASURE 3

Retention

[1–2 lines — who is still writing in year two]

B5 · product proof — the carrier read

PRODUCT SHOT SLOT · image LEFT, text right Peach Quote carrier-match result. Real recording exists in repo, held back at this stage.

04 · live today

[Headline — the 20-year read, in front of the 90-day agent]

[Supporting text — what the quoting step actually does: shows which carrier guides appear to fit the client's answers.]

COMPLIANCE LINE — required. The carrier reviews the completed application and decides. Peach Pilot does not underwrite. Wording must match /disclaimers. HEADLINE GUIDANCE — keep the timing beat "before the application goes out" in the final copy.

REAL CARRIER LOGOS

B6 · the second desk — you keep the override

05 · what Peach Pilot is

[Headline — management off your desk, you keep the override]

[Onboarding, training, coaching, and performance management become a layer your agents line up at instead of you.]

DIAGRAM SLOT · the line moves to the second desk Deck slide 04 has this drawn.

Live today

Peach Quote

[1 line]

Roadmap

Call review

[1 line]

Roadmap

Coaching

[1 line]

Roadmap

Recycled leads

[1 line]

Roadmap

Automated follow-up

[1 line]

NOTE — maturity labels are non-negotiable. Only Peach Quote is live; the rest must not read as shipped. BODY GUIDANCE — same promise as Layout A, arriving as the resolution rather than the opening.

B7 · trust

06 · trust

[Headline — built for the trust this business runs on]

CLAIM 1 — SOC 2 readiness in progress. Readiness, never certification.

CLAIM 2 — security controls reviewed with your team under NDA. Links to /security.

NO CUSTOMER LOGOS OR TESTIMONIALS AT THIS STAGE — using Safe Life publicly needs their written okay.

B8 · how it starts + closing CTA (pilot ask)

07 · how this starts

[Headline — start with the smallest reversible slice]

STEP 1

Pick five to ten agents

[1 line]

STEP 2

Agree the measures

[1 line]

STEP 3

Set a dated check-in

[1 line]

[Closing CTA headline — the pilot ask, tied to the washout number]

Book a demo

[reassurance under the button — one dated next step, no signature on terms today]